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Updated: June 19, 2025

Introduction
TED is a global community that welcomes people from every discipline and culture who seek a deeper understanding of the world. As a nonprofit organization, TED does not sell personal data or collect information for commercial purposes. Our mission is to share ideas worth spreading—and when we gather information from people who use TED.com, our mobile apps, and related platforms (collectively, the “TED Sites”), we do so to improve your experience and strengthen our connection with the TED community. While we operate certain channels and apps, including our YouTube channel and other apps where TED podcasts are shared, we do not have direct access to personal information of those users, but may track activities that lead to TED Sites so we can learn about what is most compelling to our community.??

Due to our nonprofit nature, certain privacy protocols commonly used by commercial organizations, such as data sales or extensive data processor networks, do not apply to TED. While we aim to be transparent and responsible stewards of your data, certain compliance sections, such as those related to data broker disclosures or international processor mappings, may not be relevant or included in this policy.

This privacy policy explains what information we do collect, how we use it, and what steps we take to protect it. It also outlines how to update, change, or delete your personal data.

By using TED Sites, you agree to the terms of this privacy policy. If you wish to update your personal information or adjust any specific consent you’ve provided to TED, please contact us at privacy@ted.com.

Privacy policy sections

What information we collect
How we use your data
Steps we take to protect your privacy
Our GDPR update

What information we collect

We collect three (3) types of information:

Personal information that you provide directly to us when you create an account, sign up with a subscription to TED, and save items to your profile or submit information through a form based on a specific request or purpose.
Data collected automatically, such as tracking information, IP addresses, or other data related to usage on TED Sites.
Cookies are utilized to help us understand what areas of TED Sites are most useful and interesting to our audience.

We collect some information you provide and some information is collected automatically to help personalize your experience when you are on TED sites to understand how TED is being used.

Information you provide directly to us

Account information

At account application and/or registration, you provide personal information, such as your name, email address, and password, and you have the option to provide other information. If you create an account through a user profile (such as Meta or other social media sites), your information is sent from your profile to be used in accordance with our privacy policy. We also collect information on your site activity when you interact with our site, including favorites, saves, or watching talks, navigating to another part of the site, filling out forms, and conducting searches for content.

We collect basic information you provide when you create a TED.com account or register for a conference. It's secure, and we'll never sell it.

Conference information

When required for TED Conference applications and/or registration, we collect and process your personal information, including your name, address, telephone number, and email address, as well as other preferences such as your profile, photos, workshop choices, and activity preferences. These choices are then stored and accessed by TED from time to time for invitations to TED-related activities that take place during the conference or by TED at other times. TED may share your name and company information with trusted third parties to facilitate such invites and coordinate events in partnership with TED. At times, you may be asked to provide additional information, such as payment details, to complete a secure conference registration process. When you provide your credit card number, it will be shared with verified third parties who perform tasks required to complete the purchase transaction. Only the last four digits will be stored.

We need payment information to complete purchases, and we may share your name and information to finalize the registration process.

TED online events

When participating in any of TED’s online events (inclusive of Streamyard, Zoom, Linked In, or other platforms), we may collect, process, and in some cases, display your personal information such as your TED profile text, badge information, and photo to highlight, promote or share activity with those also participating in the event. TED may share elements of information with others in the TED community, partners, or future attendees to explain the nature of the different types of interactions that attendees may have during a virtual TED program.

TED shares some personal information collected during a virtual TED event with others to highlight, share and promote the event with others.

Masterclass information

personal information including your name, address, telephone number, email address and other preferences, such as profile information, mobile app preferences, activity, and logged information and details, such as prompts and notes collected within the Masterclass mobile app and/or your corresponding TED.com account. No personal payment information is collected, as it is provided directly to the platform provider for TED Masterclass consumers and via your organization for TED Masterclass organizations. In addition, as of November 2022, TED Masterclass was made available via YouTube Courses, which may share generalized geolocation data with TED to understand the breakdown of our community; however, we don’t receive any individualized, personally identifiable information.

This describes how TED collects information through our TED Masterclass app, available online or in app stores. TED may use the information from TED accounts to understand its users, but if accessed via a third-party platform, we only receive general data.

TED Account Holders

When a TED user is logged into their TED Site, specific data is collected, such as account-related information, and information relating to the user’s watch history, what pages they link to, how they interact with the site, which campaigns they have interacted with and other details to help TED understand its users and overall community.

This describes how TED collects information via our account holders that are logged into TED when a user accesses TED Sites. TED may use the information to understand its users and to provide information about TED content and its community.

Member information

When signing up as a member, you agree to donate the specified amount on TED.com. By making the donation, TED processes your payment through a secure third-party provider and does not collect or store your credit card information. We collect your personal information to manage, store, and process member information, including your name and donation amount, so that we can provide a receipt of any donations above $250.00 and send you member-related information such as benefits and virtual events. In addition, we may provide your personal information, such as email address, to selected trusted partners to help us provide the benefits and specified options that are available to members, such as Amazon, Streamyard, Zoom, Fundraise Up, and/or other trusted providers that are provided personal information by TED for membership purposes. Privacy terms for their sites are available and can be reviewed by clicking the link where indicated.

This describes how TED collects information from our member donation page. TED may use the information to understand its members and to provide information about membership benefits.

Data research

TED may conduct social science research from time to time related to an interesting idea, topic or concept that TED wishes to explore further, by using information provided directly through surveys or questionnaires. TED’s use of any personal information provided in this manner will be described to you at the time of the request and may include publication if indicated. Your information will not be sold and TED will use the data solely for research purposes, which may include sharing collected data with trusted third parties, such as academic researchers that work with TED on these projects. The data collected during research projects may be published in an aggregated or anonymous form by TED and/or its research partners. In these cases, no personally identifiable information will be included. In addition, depending on the research collected, we may reach out to individuals submitting the information to keep them informed about the progress of the research and for involvement in like-minded efforts related to the topics.

Any personal information you provide for research purposes will not be sold and will be used for the purposes of exploring an idea, topic or concept that TED is researching. Any additional use will be done only with explicit permission.

Comments and other public activities

We offer you opportunities to engage in public activities on TED.com. "Public activities" are any actions you take on TED Sites that are designed to be visible to other users -- including comments, participation badges (flairs), profiles, recommendations, and ratings. Your account is public by default. If you choose to engage in public activities, any personal information you upload may be read, collected, or used by third parties. Please refer to the Community Guidelines for guidance on how to best utilize our interactive sites.

We are not responsible for any personally identifiable information you choose to submit in public forums. Information shared here may be used by others, potentially to send you unsolicited messages. If publicly posted information is not consistent with our terms of use, your content may be removed. For more information, see the TED.com Terms of Use.

Any personal information you post publicly is visible to all users. Be mindful of what you share, as we are not responsible for what happens with this information.

Use of Mighty Networks community sites

While on community sites (such as one powered by Mighty Networks), TED provides a digital network where your postings, comments, or submissions on that site will be visible to other users. Please refer to the Mighty Networks privacy policy to adjust your settings. If you post within that community, any personal information you upload may be read, collected, or used by other community members. Please refer to the About section on the site directly for additional guidelines and information on what is shared, as well as who to reach out to with questions.

TED provides community sites to help our members connect in ways that are engaging but use a third party platform, such as Mighty Networks. This describes how it works and that their privacy policy will apply when posting within that network.

Non-personal data collected automatically

Tracking information for our site

This type of information relates to the number of views each TED Talk receives and the frequency with which TED Talks are saved or favorited. Other areas of the site automatically store non-personal information about the site’s usage, popularity, utilization of features provided on the site (such as games), and positive or negative impact. We perform statistical analyses of site users and their viewing and participation patterns for product development and content curation purposes, as well as to inform advertisers about the nature of our audience.

We keep track of how often our audience engages with TED and do not share detailed contact information with our advertisers.

Device data

We may collect non-personal information about the computer, mobile device or other device you use to access TED Sites, such as IP address, geolocation information, unique device identifiers, browser type, browser language and other preferences automatically collected. Also, if using our TED Masterclass app, other personal information, including preferences and uploaded data may be collected and reviewed by TED to understand how you use the app.

We use non-personal information to help us understand how our audience views TED.

Data tracked? with cookies and other technologies

Privacy Preferences

TED provides you the ability to change your privacy settings via Privacy Preferences (see the footer link on www.ted.com) to adjust the types of cookies that are collected by TED.com. While this may impact your user experience, you do have the option of turning certain cookies off.

Tracking usage

We use various technologies, such as Sailthru, Mixpanel, ComScore, VWO, Hubspot, and Google Analytics, to help manage TED Sites, track the use of the content we provide, and understand how our audiences are using our TED Sites. We may use conversion APIs to inform sites that we work with, helping them optimize ad campaigns that may be run on our behalf on platforms such as Meta, TikTok, Google, and LinkedIn. We occasionally use tracking pixels on a limited basis, all with the goal of growing our community and sharing ideas more widely.
To help improve TED Sites for our users, TED also generates first-party cookies and self-hosted tracking scripts to track usage on TED Sites. Collectively, the technologies we use across TED Sites include the following. We do not sell this information to any third party, but may provide information to partners that assist us in updating, managing, or maintaining our websites.

standard web analytics information
behavioral and programmatic advertising, which allows third parties to set cookies to help TED support its mission through partner advertising
aggregated data about email click-through rates and video viewing
data collected through HTML cookies, web beacons, and similar technologies
demographics and other details to help us customize our sites based on your preferences
data on view counts and video search functionality.

We use cookies and other technologies to customize your experience. We do not sell data collected from cookies to any third party, but may provide information to partners to help us update and maintain our website and other sites.

Location information

We may collect and use your location data (such as your country and applicable city or region) to provide a tailored, language-specific experience, but we don’t collect any precise geolocation-specific data from you or your device. You can change the settings on your computer or mobile device to prevent your location data from being shared. If you wish to opt out of tracking and cookies, please manage your privacy settings on your browser or from TED’s footer, or select other ways to turn off cookies and/or ad features.

We collect information about your location to provide you with the most localized experience possible, but we never collect data specific to your precise location from your device.

How we use your data

We use your data for limited purposes and do not sell it to any third parties. Specific uses are defined below.

TED processes information differently depending on how a user submits the information through our TED Sites. For questions, please email privacy@ted.com

Learning about our Community

We may use the information provided by the TED Community to conduct research with trusted partners to explore ways to enrich fundraising and philanthropic efforts, such as The Audacious Project, Countdown, and other initiatives supported by donor contributions.

Providing requested services

We may use the data to fulfill your requests for services and to provide you with relevant information. For example, using your contact information to respond to customer service requests or to facilitate registration for one of our conferences.

Communication

We use the data we collect to send email newsletters and information about conferences and TED events (if you have opted in for this information), as well as to enable TED to invite users to provide feedback on their user experience with TED offerings. We may also use the data to send you email communications, such as information about your account, details about a program you may have shown interest in by visiting one of our sites featured in a newsletter, or updates to the site. Additionally, if you subscribe to any email newsletters, please note that we will send you the newsletter you have signed up for and personalize your experience on TED’s site based on your preferences. You will also have the option to unsubscribe at any time.

Enforcement

We may use the data to prevent illegal activities, to enforce the TED.com Terms of Use, or as otherwise required by law.

Content personalization

TED uses trusted vendors, such as Sailthru and CleverTap to help us understand preferences with respect to, podcasts, blog articles, TED Talks, and other available content to determine what is most relevant to users based on their prior behavior, both individually and collectively, to help gauge which content is most relevant while accessing TED content on TED.com, the TED app, or retrieving via email or other channels.

Behavioral Advertising

In order to help TED better market on third-party platforms, TED works with third parties to collect information about your use of our website so that TED can provide advertising about TED’s offerings (such as products and services) tailored to your interests, including free educational resources and content recommendations. Advertising may appear on our website, our apps, or other websites.

Programmatic advertising

TED may use programmatic advertising partners to deliver relevant advertising content on TED Sites. This means that, in partnership with trusted third-party platforms, we utilize automated tools to buy and place ads in real-time based on general interests, website usage, or other contextually relevant information. These ads help support our mission by generating revenue that allows TED to continue offering free educational resources and meaningful content to global audiences. As part of this process, limited (aggregated and non-personal) information about your device or browsing behavior may be shared with our advertising partners, in accordance with applicable privacy laws and industry standards. You can learn more about your choices for managing these technologies by visiting our Privacy Preferences link, located in the footer of TED.com.

TED legitimate business purposes

There are specific requirements outlined in the General Data Protection Regulation that permit TED to process information, provided we meet certain criteria. Some of the processing occurs behind the scenes, and to meet these requirements, TED has evaluated the legitimate interest exception. Based on its criteria, TED has determined that we meet the exception as it relates to processing your data, given the relationship between you and TED. To ensure you are provided with information that benefits you, the TED community, and our broader society, the personal information you submit to TED is processed to maintain our relationship and used to offer you access to a range of ideas that change everything.

Program-specific uses

In addition to the uses identified above, we may use your personal information for any other purposes disclosed to you at the time we collect your data or pursuant to your consent, such as applications for various TED programs, nomination forms, and requests submitted by users including as defined below.